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better-the-devil-you-know

Jun 17, 20261 min read

Better the Devil You Know

A risk-assessment heuristic expressing a preference for familiar problems or threats over unknown ones. It illustrates the human bias toward the status quo and the psychological discomfort associated with radical uncertainty and unpredictable variables.

risk-assessment psychology uncertainty decision-making status-quo-bias heuristics

Antithesis: risk-taking See Also: loss-aversion, prospect-theory version-01


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